Wanted: Supermarkets for men

I am with a client in the retail business this week, which is a great opportunity for my wife to email me a daily shopping list, as there is a huge supermarket on the premises.

Am I the only guy who enters a supermarket and immediately thinks “too much choice!”?

It took me 10 minutes to decide which brand of cherry marmelade to take. I’d be perfectly happy with one of each.

Maybe we can create a supermarket chain for men, where they can vote online which products should be included. A maximum of two choices per item wpuld be acceptable. Brands would have to compete to be in.

Isn’t that a dream for men and marketers alike…?

2 thoughts on “Wanted: Supermarkets for men

  1. > It took me 10 minutes to decide which
    > brand of cherry marmelade to take.

    Dear Frank,
    you must be a lucky guy :-)

    For me, it’s no choice: I always take the cheapest. I feel so lame…

  2. > It took me 10 minutes to decide which
    > brand of cherry marmelade to take.

    Dear Frank,
    you must be a lucky guy :-)

    For me, it’s no choice: I always take the cheapest. I feel so lame…

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