Advertising on the Gillmor Gang

Steve Gillmor talks about advertising in his podcasts:

“The complaints about the advertising on Gillmor Gang and Daily continue in the comments. I thought I’d post here to consolidate and try and explain why I’m doing it this way. First, I believe in the power of repetition, as I discuss with Adam Curry on the two part Gillmor Daily we recorded yesterday. The length of the endorsement is basically what I feel it should be, not any specific requirement on the part of Podshow or the sponsor. I try and produce something that I feel accurately represents my views, and in particular, how grateful I am for these fine companies, Podshow in particular and each sponsor as they join the show, that they have decided to support the show and the great talent that appears with me.”

Steve, let me say it again: advertising is ok, really. But let’s take one of last weeks episodes as an example: Don’t you think talking about how great these people are for about 7 minutes of a 30 minute podcast is a bit of a stretch?

Can’t you just take the example of Adam Curry and play the odd add now and then, and mention other sponsors quickly during the show? I now always start the Gillmor Gang by pushing the fast forward button until I can make out the start melody of the gang.

Please.