in Mobile

Shot Code / Semacode

Russell and The Pondering Primate post application ideas around codes that can be read with a camera phone:

“The PP suggests a great application for eBay. Say you’re running an auction and you want to maximise local impact. Maybe for something better sold locally anyway (like a bike), but want to tap into eBay’s familiar platform. You can print out a flyer, complete with Shot Code, to put in your local supermarket. People “click” on the Shot Code and can see the price reached and place a bid – all from the comfort of their own phone :-)”

I had some similar thoughts that might turn into business one day, but since I won’t be doing anything in that area in the foreseeable future, I might as well post them here:

Mobile Payment

This one is obvious. Mobile payment is lacking (not talking about lack of users again…) an easy way to get the process started, i.e. how does the payment information get to your phone? As most people will not be shopping in a WAP context, this might mean typing in a URL or code, or transfer via infrared or bluetooth.

Wouldn’t it be nice if you could just point your phone camera at a small code picture on the product to start the process?

Even better, this is not limited to a store environment: the code may be on a poster on a wall, or on an advert in a magazine. Combine this with a price search engine that links you up with the cheapest vendor, automatically transfers payment and address information and does the deal, and you’ve got a pretty nice solution.

That even works offline: Some phones may have a camera, but that can not be accessed by J2ME applications (thank you, Nokia!). You can still snap a picture and process it on your desktop PC, though.

Mobile Marketing

All those people putting up ads must be wondering who if they really do reach their target audience. Put a code on the advert, and have people “shop” the code, which in this case means take part in some kind of price drawing. You’ll get excellent data, including locations (which you can include in the code).

A provider of a mobile marketing platform like this could manage the customer information to be disclosed, based on the customers preferences.

Got any more ideas? Let’s hear them!

Leave a Reply

  1. A lot of these ideas are being implemented now (or are already beign done in Japan).
    Clicking on a 2d code is nice, but requires alteration of an existing ad…If you can direct connect w/ existing ad, (barcode, image, SMS code) you have a much quicker way of adoption.

    Stay tuned, lots of these applications are coming.

  2. A lot of these ideas are being implemented now (or are already beign done in Japan).
    Clicking on a 2d code is nice, but requires alteration of an existing ad…If you can direct connect w/ existing ad, (barcode, image, SMS code) you have a much quicker way of adoption.

    Stay tuned, lots of these applications are coming.

  3. You can access the camera in J2ME (now “Java ME”…) on lots of Sony Ericsson models, Motorolas, Siemens, etc… (including new low end models). But with Nokia, so far just the most recently annouced models, S40 3rd edition platform, 6270, 6280, 6111, can do it (and they’re not out yet).

  4. You can access the camera in J2ME (now "Java ME"…) on lots of Sony Ericsson models, Motorolas, Siemens, etc… (including new low end models). But with Nokia, so far just the most recently annouced models, S40 3rd edition platform, 6270, 6280, 6111, can do it (and they're not out yet).

Webmentions

  • DeveloperZen.com June 29, 2005

    [IMG] Constant Bearing, Decreasing Range [IMG] Doing My Little Part- Weblog of Mark Finnern [IMG] Software Alphabet Soup [IMG] The Village View [IMG] theotherthomasotter [IMG] Venture Chronicles [IMG] http://www.gadgetguy.de – The GadgetGuy [IMG] Yet Another Software Blog

  • DeveloperZen.com June 29, 2005

    Constant Bearing, Decreasing Range [IMG] Doing My Little Part- Weblog of Mark Finnern [IMG] Information Arbitrage [IMG] Software Alphabet Soup [IMG] The Village View [IMG] theotherthomasotter [IMG] Venture Chronicles [IMG] http://www.gadgetguy.de – The GadgetGuy [IMG] Yet Another Software Blog

  • DeveloperZen.com June 29, 2005

    [IMG] Constant Bearing, Decreasing Range [IMG] Doing My Little Part- Weblog of Mark Finnern [IMG] Software Alphabet Soup [IMG] The Village View [IMG] theotherthomasotter [IMG] Venture Chronicles [IMG] http://www.gadgetguy.de – The GadgetGuy [IMG] Yet Another Software Blog