I bet Steve is already shaking in his boots. Because, you know, “We’re confident it will be the model the entire industry backs,” said Gorog. “It’s exactly what consumers want to do. Napster To Go is very similar to the P2P experience.”
Is that so?
It has got to be, cause there are true marketing geniuses at work: “We’re going to be communicating to people that it’s stupid to buy an iPod.”
That’s the way to go – call 93% of your target market stupid. Really smart move.
But it’s cheaper, right? After all, you can download as many songs as you like for only $15 a month!
The problem is: what if you don’t want $15 worth of songs one month, or you just forget to download something? Well, those $15 just got added to the price of your previously downloaded songs and made them more expensive. If you’re like me, you don’t always get the same amount of new music each month, so that might happen.
3 years later – you’ve paid Napster $540 already, and you downloaded quite a lot of songs. Now you stop your subscription – after all, you’ve downloaded everything you like, and more than enough to keep you entertained all month long… Unfortunately there is a problem – due to Napster’s nice Janus DRM, you just have NO MORE MUSIC on your PlaysForSure device!!!
Isn’t that great?
That’s exactly the kind of service I’d go for. Finally all those millions and gazillions pushed into Napster over the last few years make sense.
THANK GOD FOR THE iPOD!