Micropayment for digital content doomed to fail, flat fee model will prevail

Great article on El Reg, go read it!
Excerpt:

“It costs $20,000 to fill an iPod from iTunes Music Store. Quite simply, no one looks at a 40 GB iPod and thinks, “it will cost me $20,000 to fill it”. It’s a polite fiction. It’s a looking the other way. We pretend there’s monetization, but there isn’t. ”