While there certainly are a lot of things Nokia must be doing right, methinks those 5 are not the best ones to pick:
- Unlocked. Yeah, sure. I think that Steve would like to do that, but that’s a carrier thing. Looking at the ever increasing number of locked or branded phones appearing, it’s quite obvious that the carriers want that. They just like lock-in.
- Bluetooth. You have to be kidding me. How long did it take Nokia again to add A2DP to their N73 *Music Edition*…? If there’s one phone manufacturer who still doesn’t get bluetooth completely, it has to be Nokia. S60 phones are about the only ones that can’t even send their phonebook to my car kit. Really, that’s not the thing Nokia might be bragging about.
- Development Community. Again, that’s something I’m sure Apple knows how to handle. Just look at all the cool stuff that has appeared in the form of iPhone specific web apps – surely a lot easier than getting your S60 3rd (or 4th..?) Edition application signed.
- Standard ports.”and really you should look into moving to microUSB, but I can look past this”.
Again, this is something that has been standard for Windows Mobile or Motorola phones, but Nokia is just catching up. To make things completely ridiculous, the new S40 phones come with MiniUSB, but “feature” an additional port for the proprietary charger (that only a few months ago changed to the “ant dick” and forced people to buy new car chargers). Can you tell me what makes it so hard for Nokia to allow charging via USB? Pleeeese…
- Presentation. “Why on earth would you make such a nice, attractive packaging, with a black and silver phone, and then toss those tired old white accessories in there?” Simple one. It’s called branding. Have you realized you can identify iPod owners by the color of their headphones?
Again, I’m sure there’s a lot of stuff Apple could learn from Nokia. But I’m really not sure it’s these 5 things, sorry.