No, not only on their customers – also on their own kids!!!
“Fortune: “Do you have an iPod?”
Steve Ballmer: “No, I do not. Nor do my children. My children–in many dimensions they’re as poorly behaved as many other children, but at least on this dimension I’ve got my kids brainwashed: You don’t use Google, and you don’t use an iPod.”
Well done, Steve. That’s the best way to ensure your kids WILL eventually have an iPod.