More mobile payments news

Russell mentions a Business Week report stating (the obvious):

“For U.S. consumers, it has to be simple to use,” says Tom J. Manessis, Visa’s head of emerging opportunities. “To click through six menus is not simple.”

Scott Loftesness along the same lines:

“If a consumer has to boot up an application on the phone, and then go through four or five menus, and then choose a card to make a payment, that’s an awful lot slower and less convenient than just taking a card out of your wallet.”

I’ll say it again: yes, user interface is important. But as long as you don’t succeed in convincing consumers and merchants at the same time, the UI does not matter at all – because nobody is using it.


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