More than a year ago, I ranted about possibilities to use bluetooth for passer-by marketing. I talked that through with a friend, and we thought it would be a neat idea for storefronts, subway stations or airports.

Now I see that Nokia has launched such a beast in Cannes.

Drat! I really should have thought about patenting the idea – though it probably has been patented by Nokia or someone else a while ago… must run a patent check…

Anyway – interesting stuff, and – as always – Russell Buckley asks all the right questions.


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