More than a year ago, I ranted about possibilities to use bluetooth for passer-by marketing. I talked that through with a friend, and we thought it would be a neat idea for storefronts, subway stations or airports.
Now I see that Nokia has launched such a beast in Cannes.
Drat! I really should have thought about patenting the idea – though it probably has been patented by Nokia or someone else a while ago… must run a patent check…
Anyway – interesting stuff, and – as always – Russell Buckley asks all the right questions.