Ok, so Kryptonite offers replacement locks (although I’m not sure this applies outside the US, where they also sell many locks…). But is that enough?
The brand damage goes on meanwhile – somebody is selling a bike lock together with two Bic pens on eBay:
“Like new, this Master U-lock is perfect for temporarily attaching your bike or scooter to a pole or bike rack. This temporary attachment is very handy if your bike does not have a proper kick-stand. It’s sturdy steel design and black color are intimidating for thieves who don’t have a way to open it. Comes with two keys. Keep one with you, and the other safe at home in your desk drawer. Someone has put tooth-marks into one of the keys, probably by chewing on it.”
Time to come up with an aggressive self-mocking campaign like Mercedes did with the elk test, don’t you think? Maybe give away a pack of Bic pens with each new lock – Bic would surely like to play along…