Scoble writes about “The Out Of Box Experience”:
“My coworker, Jeff Sandquist, even quantified it further. He only gives a piece of software a week. If he is still using it after seven days, he’ll keep it, but if it frustrates the heck out of him he uninstalls. Getting adoption requires paying a huge amount of attention to the first few hours of experience.”
That’s probably true for so many things. Peoples minds are constantly attracted by new things nowadays, so time constraints will make sure you don’t get a second chance to make a first impression.
Often enough, this is not taken into account at all at design time. It would be a good idea to add “OOBE” as a milestone in every release plan. It’s worth it. I can’t count how many times I got to use a new product and said “hasn’t anyone ever tried this before???”.