Improving corporate memory

Via John Porcaro’s weblog:
One of my interests (and frankly business objectives) of mine is keeping abreast of knowledge management principles. I’ve had discussions with my director a few times about corporate memory, and what we can do to better keep track of what employees know (if that’s possible!).

David Weinberger points to an article in the Boston Times, where they comment about last week’s Weblogs Business Strategy conference. He quotes the article:

Consider: Every business needs to know what its employees know. Companies are crammed with experts on various topics whose knowledge goes to waste — because nobody knows what they know. Now give these workers an internal corporate blog, and encourage them to use it. Let them natter away on every topic that intrigues them. Harvest and index the results. You’ve mapped your workers’ brains. With a few keystrokes, a manager can find out who’s been blogging about skiing or bowling or restoring classic cars — just the thing when you’re trying to sell something to an avid collector of ’64 Mustangs. The company’s hidden experts will cheerfully reveal themselves, and the firm’s institutional memory gets an upgrade.”

That’s convincing enough to me, but what do you do in a company that already uses other means, like a CRM system for sales? The advantages of a weblog are obvious:
– easier to use
– everybody can blog
– everybody can read & search
But for users of the existing system, it might mean double work.


  1. Pingback:
  2. Pingback:

Leave a Reply

Your email address will not be published. Required fields are marked *