Doc Searls compares WiFi to toilets

“Earth to Starbucks: Get another provider and give away the wi-fi for free, like milk and sugar. You’re gonna be doing it eventually anyway. Wi-fi is just another utility provided by businesses and municipalities as a civic grace, like toilets and light. Customers and citizens are already on the case. Follow the market. Take the loss and lead with it.” via [The Doc Searls Weblog]


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